By ASN News Editorial Desk
Super producer Amir King Seven Shakur has released the first artist of King Seven Records USA — Sincere Noel, an AI artist created by Amir King Seven Shakur. Her new single “Fade Away” — out Friday, November 13, 2026 — leads her project “Soul In My Voice” — hip-hop soul, real music, real stories — produced by Amir at the King Seven Records USA studio. King Seven Records USA is also auditioning for a human counterpart for Sincere Noel.
The Sound and the Architect
The studio lights flickered in a warm, amber glow, casting long shadows across the Mackie monitors and the sleek surface of the Yamaha DM mixing console. In the center of the room sat Amir A.H. Shakur, the producer, visionary, and creative force behind the boards.
For Sincere Noel, walking into King Seven Records USA wasn’t just about signing a deal; it was about finding someone who spoke her exact musical language.
Amir understood the unique pulse of Chicago—the grit, the grace, and the unspoken stories lingering on every corner. As a pioneering force in hip-hop soul, cool jazz, and nu-soul production, he didn’t just build beats; he engineered emotional landscapes. When Sincere first played him her raw, unpolished demos—songs born from the quiet isolation of her childhood—Amir listened with intense focus, his fingers rhythmically tapping against the console.
“The music has to tell the truth, Sincere,” Amir told her, adjusting the REAPER session tracks to let her vocal breathe through the heavy, soulful bassline. “Real music lives in the flaws and the triumphs. We’re not just making records; we’re documenting survival.”
With Amir at the production helm, fusing classic urban soul instrumentation with sharp, progressive hip-hop beats, Sincere’s voice found its true home. Together, they crafted a sound that bridged her past with an unbreakable future—proving that what they created in that studio would echo far beyond the city limits.
Sincere Noel’s “Fade Away” and “Soul In My Voice” arrive on King Seven Records USA — hip-hop soul, real music, real stories.
